Maybe it's the Aquarius in me (I know it's the Aquarius in me), but I can't be stirred to a cause piloted by some charismatic someone. There are people, leaders, both here and long gone, by whom I feel inspired, energized, but that's not enough to get me to pledge my money, much less my time.
But give me silence, give me the simple grace of a sunrise, an icy morning, a vicious rain, an isolating snowstorm. Give me the quiet view of the mountains, so cold, so unforgiving, it can cut you to the bone and steal your breath. That is the call to action I'll hear; that is the call to which I'll respond.
And don't catch on that and manipulate it, sending me the best and worst displays evidenced in this particular climate in this particular time. I live in this world, and I know it well. This is not your political speech, not your soapbox, not your propaganda. It is the blanket we pull over ourselves every night, the one we tuck in neatly every morning. It is the bed we long for as we move through our days and the place, at last, we'll lie down to sleep.
I will spend my resources here--more than I have to spare. But if you want these assets, your heart must be so much louder than anything that comes out of your mouth.